He was born in 1960 in Istanbul. He studied fine arts and business administration. During his professional life, which he started in Cağaloğlu during his school years, he gained multidimensional experience in the communication sector. He also undertook various duties in the fields of dubbing artist and broadcasting at TRT. He was the head of the agency for twenty years at Tür Promotion, which he founded in 1986, which had many successes in Turkey and abroad. He founded Espas İletişim with his strategic initiative in 2006 and merged with the Reklamcılık Advertising Agency in 2013 and assumed the co-chairmanship of the agency he still maintains. He has contributed to 15 books, 60 exhibitions, panels and conferences, and his articles have been published in many magazines, blogs and newspapers. He received the Red Apple Award in 2013 and 2014, the Trace Award in 2015, and the Golden Compass Award in 2017 with the program Reklamarkası, which he has prepared and presented since 2011 and is still broadcast live on Bloomberg HT. He is married and has two children.

He is still a Member of the Supervisory Board of the Advertising Foundation, a Member of the Board of Trustees of the Kidney Foundation of Turkey, a Member of the Advisory Board of the Marmara University Republic Museum, and a Member of the Advisory Board of Doğuş University Visual Communication Design Department.